Privacy policy

Last updated 13 November 2026

This policy explains what information Markitious collects, why, who it is shared with and the choices you have. Markitious ("we", "us") is run by Markitious LLP (LLPIN ADD-3449), a limited liability partnership registered in India, registered office 04, Muniveerappa Layout, P&T Colony, Kaval Byrasandra, Near Kaval Byrasandra Police Station, Bengaluru, Karnataka 560032, India. Questions: markitious@gmail.com.

What Markitious does

Markitious helps small businesses with their marketing: it plans and writes social media posts and publishes them to the accounts you connect (such as your Facebook Page and Instagram account), writes go-to-market plans, prepares and runs ads, makes AI videos, and keeps track of the enquiries ("leads") your ads bring. As features are added, it will also send email and WhatsApp messages.

Information we collect

Information you give us

• Account details: your name, email address and password. We store only a scrambled form of the password (a hash) that can't be turned back into it.
• Business details: your business name, website, industry, city, country, time zone, products, customers, tone of voice, goals and budget (your "brand profile").
• Your content: the posts, plans, ads and videos we make for you, the changes you make and whether you approved them.
• What you upload: photos, logos and documents (PDF, Word or text) you add as a script or for ideas. From documents we keep only the text.
• Photos of people: if you add a real person's photo as an actor in a video, you confirm that person agreed to appear in your ads. You can remove it at any time.
• Billing details: the name, address and (in India) GSTIN for your invoices. Payments are handled by Razorpay: we never see or store your card, UPI or bank details.

Information about the people who enquire through your ads (leads)

When people fill in the enquiry form of your lead-form ads, or when you add a lead yourself, we keep their name, phone number, email address, their answers, which campaign they came from, and whether they became your customer and what they paid (as you record it). For this information, your business decides what it's used for and Markitious handles it for you, only to provide the service. Each of your enquiry forms links to a short notice telling people this.

Information from Facebook and Instagram (Meta)

When you choose Connect with Meta and agree on Meta's screen, we receive:

• your Facebook user ID and name, and the permissions you granted;
• the Facebook Pages you manage (name, ID, picture) and an access key for each Page;
• the Instagram professional accounts linked to those Pages (ID and username);
• your ad accounts (name, ID, currency and status);
• an access key that lets us act for you within the permissions you granted;
• after we publish a post, its ID and web address on Facebook or Instagram, and its likes and comments counts;
• your ad campaigns' results (what was spent, how many people were reached and what came of it);
• the enquiries people send through your lead-form ads (see above).

You choose which Pages and accounts Markitious may use and can switch each one off at any time. Access keys are encrypted before we store them.

Information collected automatically

• Security records: when you sign up, log in or make an important change, we record what happened, when, your IP address and your browser type.
• Usage records: each action we perform for your business (for example publishing a post or making an image), how long it took and what it cost us, so we can run the service and price it fairly.
• Your country: worked out from your connection, time zone or language, to show prices and local festivals for your country.
• Cookies: a few small files that are needed for the site to work: one keeps you logged in, one remembers your country and one protects the Meta connection step. We don't use advertising or tracking cookies.

How we use information

• to provide Markitious: plan, write and publish your content, and show you your results;
• to publish only what you approved, at the time you chose (or automatically, if you switch on automatic publishing);
• to keep accounts secure and prevent misuse;
• to set prices for your country and track what the service costs us;
• to contact you about your account and important changes to the service, and to email you new enquiries from your ads;
• to show realistic estimates: we use the results of campaigns run through Markitious (amounts and counts only, grouped by industry and country, never another business's name or its customers' details) to estimate what ads may cost.

We use data from Meta only to provide the features you chose. We don't sell it, use it for advertising outside your own campaigns, or use it to build profiles of people.

Telling Meta who became a customer: when you mark a lead as a customer and results tracking is set up, we send Meta that a purchase happened, with its amount, the enquiry's Meta reference and the person's phone number and email in a scrambled (hashed) form that can't be read back. Meta uses it only to measure your ads and show them to people more likely to buy. This only happens for your own campaigns.

AI services

To write posts, plans and ads, and to create images, videos, voice-overs and music, we send your brand profile, your instructions, the text of documents you upload and the pictures a video starts from (including an actor's photo) to AI providers we work with (through OpenRouter). They process it to produce the content, under their terms for business customers. We don't send your password, access keys, payment details or your leads' contact details to AI providers. Always review AI-made content before it is published: it can contain mistakes. AI actors are made-up people, not real ones.

Who we share information with

• The platforms you connect (Meta now; LinkedIn, Google and others later): we send them the posts and ads you approved.
• Service providers that run parts of Markitious for us, such as hosting, database, email and AI providers, under contracts that limit their use of the data.
• Razorpay, which takes your payments: it receives your name, email, phone number and what you pay for.
• Authorities, when the law requires it, or to protect people's safety or our rights.
• A buyer of the business, if Markitious is ever sold, under this same policy.

We never sell personal information.

How long we keep information

• Account, business and content information: while your account is open. Deleting your account (Account → Delete my account) removes it straight away.
• Meta connection and access keys: until you disconnect, remove Markitious on Facebook, or close your account.
• Leads: until you delete them (each one, or all of them with your account).
• Videos: while your account is open; quick previews of a scene are deleted after 30 days.
• Invoices and payment records: as long as tax and accounting law requires, even after the account is closed (the invoice itself, not your content).
• Security and usage records: as long as needed for security, accounting and legal reasons. They hold record IDs, not your post wording or your leads' details.

If you enquired through a business's ad

If you filled in an enquiry form on one of our customers' ads, that business decides how your details are used and is the one to ask to see, correct or delete them. If you can't reach them, write to markitious@gmail.com and we'll pass your request on and make sure it's handled.

Deleting your data

You can remove your Meta connection at any time, download a copy of your data (Account → Download my data) and delete your account yourself (Account → Delete my account). The data deletion page explains each way.

Your rights

Depending on where you live (for example under the GDPR in Europe and the UK, India's Digital Personal Data Protection Act or California's privacy laws), you can ask to see, correct, export or delete your personal information, object to or limit how we use it, and withdraw consent you gave. You can download and delete your data yourself in Account; for anything else, write to markitious@gmail.com. We answer within 30 days. You can also complain to your local data protection authority.

Security

We protect information with encrypted connections, hashed passwords, encrypted access keys, access limited to each business's own data, and a tamper-evident record of important actions. No system is perfectly secure; if a breach affects you, we'll tell you and the authorities as the law requires.

International transfers

Markitious serves businesses worldwide, so information may be processed in countries other than yours. When it is, we use the safeguards the law requires, such as standard contractual clauses.

Children

Markitious is for businesses and isn't meant for anyone under 18. We don't knowingly collect children's information.

Changes to this policy

If we change this policy, we'll update the date at the top and, for important changes, tell you by email or in the app first.

Grievance Officer

Under India's Information Technology Act and Digital Personal Data Protection Act, our Grievance Officer is Mehak G, reachable at markitious@gmail.com or +91 89518 93874. We acknowledge complaints within 2 working days and resolve them within 30 days.

Contact

Markitious LLP, 04, Muniveerappa Layout, P&T Colony, Kaval Byrasandra, Near Kaval Byrasandra Police Station, Bengaluru, Karnataka 560032, India · markitious@gmail.com · +91 89518 93874